Driving digital transformation in manufacturing, automotive and banking; connecting business strategy, technology, and operational capabilities to develop scalable, customer-centric digital solutions. Focusing on connected products, data-driven business models, and industrial ecosystems to create new business opportunities, improve operational efficiency, and enable sustainable value creation.

Led the operational integration and transformation of acquired companies within an international software organization. Aligned organizational structures, processes, and business capabilities to improve operational efficiency, unlock cross- and upselling opportunities, and develop scalable, EBIT-driven business models supporting sustainable growth.

Led the development and transformation of a multi-brand automotive commerce platform, leveraging composable architectures and XaaS business models. Connected business strategy, technology, and operational execution to scale complex digital ecosystems, enable new business capabilities, and deliver measurable improvements in customer experience and business performance.

Led a cross-industry digital strategy team serving clients in telecommunications, retail, process industries, and automotive. Connected business strategy with emerging technologies to drive digital innovation across commerce, content, and communication, creating new business opportunities, enhancing customer experiences, and strengthening competitive advantage.

Developed digital commerce, content management, and communication solutions for clients across the insurance, public sector, and automotive industries. Connected business objectives with digital strategies and technologies to improve customer engagement, streamline operations, and strengthen digital brand presence.

Managed complex digital projects in retail and early e-commerce, from custom-built solutions to enterprise-grade commerce platforms. Combined technical understanding with project leadership to establish scalable digital sales channels and support the emergence of new online business models.

Started my digital journey as a self-taught web developer, armed with curiosity, determination, and a rather optimistic understanding of how technology works. Learned by doing, breaking things, fixing them (occasionally), and discovering that persistence is often more valuable than knowing what you’re doing in the first place. Somehow, it all turned into a career.